The Levelling

Internet and Digital Marketing is a level playing field. 

Whether you are big or small, through content creation and doing your SEO right, you can compete with anyone.

But, in the case of video production, the ball comes back to the big boys. 

Here, depending on how much you are able to put in a production, you can gain back the lead that your stature deserves. Check how our Video Marketing Service London can help your business.

Did you know that YouTube is the second biggest search engine? As a result, YouTube is only behind Google in terms of number of user searches across the internet. This means that video production is crucial to modern digital marketing.

But, YouTube is not the end of video production. 

In fact, research suggests that website pages with a video generates more leads, are more engaging, and hold the attention of your customers longer. 

In terms of numbers, some outlets suggests an 8 times higher chance of making a sale through a video as compared to other ways.

The Sale

The beauty of video production is, your video does not even have to be about sales. 

As long as your content is engaging and story driven, you are introducing yourself positively to potential customers. 

The said rule is constant across all mediums of digital marketing. Therefore, make a sale without making a sale. 

Simply, demonstrate your value and your sales will fly through the roof.

You can also take your videos and post them on Facebook, LinkedIn, or any other social media outlet. 

This is because social media services have also upped their game and started giving more air time to videos. 

Put simply, videos are more engaging and keep users on a site longer.

As a result, you increase the chances of improving upon KPIs in an indirect way by using the right directional method.

The Tweaking

We can be a bit smarter about the videos if our strategy does not appeal to you. How? 

Through a simple call to action. Anything from visiting your website to signing up to your podcast. The simple rule is, the customer should see value in following your instructions.

We, at Marketing Voice, do not make videos for the sake of making videos. 

We put an effort in understanding human psychology – we ask relevant questions – we answer questions that our customers ask. By putting our heads together, we can replicate the success for your business, unleashing your potential through the video medium.

We also understand how to link up your videos to other parts of digital marketing. 

This can be anything simple from using the right tags to complicated backend SEO optimisation for easier crawling for search engines.

The possibilities are endless, and so is the chance of growth for your business.

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