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Social Media Learning – Unleashing the Power of Social Media for Your Business


Social media has become an unexpected driver of businesses in the modern era. 

Social media platforms are not just limited to connecting with your friends anymore, but also give you a straight connection with your customers.

However, in order to perform well on social media, you need to consider a couple of things first.

The Power of Social Media

Have you tried social media and not gotten the results you were looking for? 

Are you approaching social media appropriately? 

Social media has the power for current customers to fall in love with your business by building a connection with your business personality. 

Now, social media is a tool you can start bringing your brand to life. Customers see your business ethos even when you are busy or sleeping. 

In short, your personality is being heard every second through social media.

Building Trust and Scaling Relationships

Here is an outline of how to form relationships on social media

  1. Build your client persona and find them through available filters.
  2. Individuals who engage on social media are ideal because it is an indicator of those likely to engage back with you.
  3. Engage by liking posts, commenting or sharing and then engaging some more.
  4. Once engagement has been precipitated, send a connection request.

As compared to random targeting, you will find this process far more easier to build private conversations.

In order to perform better here, consider your target’s social cues. 

Would a first date be more comfortable in a public place or your private home? That is why initial interactions should be conducted in public first.

Retargeted Advertising.

The real power of social media for businesses is retargeting. 

You may have noticed adverts following you around online. As annoying as it may seem, (It shouldn’t be if done appropriately) you will be in front of their mind when they are ready to buy.  

So, through Pixels and cookies you can catch your online visiting customers from your website  and touch base with them where they hang out like Facebook or Youtube. Remember to be social here and not sell directly. This is your chance to establish value. 

If you are unsure of how this works, there are plenty of videos online to help you set this up. 

In addition, if you would like to know how you should retarget for your specific industry, or learn more in general, touch base with us by getting in touch.

amazing, yeah?

Keywords – Social Media Learning