How To Use LinkedIn For Networking?

Keyword: how to use linkedin for networking

LinkedIn is a social networking site developed for the business community. It allows professional people to connect, through post content and articles, as well as employers posting jobs and job seekers posting their CVs.

In general, social media has grown immensely over the last decade and LinkedIn is no exception. Since 2003, LinkedIn has gained over 300 million active users, a number that is still growing- To put it into perspective, if LinkedIn was a country it would be rubbing shoulders with the 4th largest populated country  – USA.

The Negative Side of LinkedIn

It is important to keep in mind that LinkedIn is not all Rosy Daisies for businesses. There are quite a few hurdles to climb too.

In essence, it may be easy and simple to set up a LinkedIn account. But nevertheless, there are a few annoying issues with LinkedIn:

  1. Too Time Consuming – to gain a large amount of following or to get others to feedback/comment can be a mission. With the amount of users on Linked it is quite frustrating as you can message a 100 people but only receive a message back from 2.
  2. Too sales focused – LinkedIn was designed to allow professional and businesses to connect. Sadly, most users are too sales focused and jump in to selling mode as soon as they connect. (especially forex traders – they are annoying)
  3. Not actively engaging groups – I joined the Accounting Professionals UK LinkedIn group in November 2018 – which has over 700 members. But, rarely anyone posts, comments, likes or share content.

Let’s Turn it Around

But, LinkedIn is not just about making a profile, hoping to get attention.

Therefore, although, despite the negatives, there are many successful businesses on LinkedIn, but what is the secret to gaining followers and connections on LinkedIn?

I’ve listed a few key points I’ve noticed from successful LinkedIn accounts:

  • Show your personality

With there being over 300 million LinkedIn accounts, you must ensure you stand out and are different. For instance, people buy not only based on the quality of a product or service but the ethical background of the company.

An example here is the Four Seasons Hotel with over 572,000 followers on LinkedIn, although they never share a post of their hotels, instead they post their achievements, team and work culture. From this, we learn the importance of showcasing your company’s work culture.

The important thing to remember is, you should stick to one personality type. Each personality type attracts a certain audience and you can adapt as per requirements.

  • Engaging with your audience  

Evernote has over 52,000 LinkedIn followers. This is because they are always engaging with their audience, finding out how they stay organised using their products as well as sharing useful tips and ideas to improve their customers experiences.

It’s simple to share interesting posts/images/articles, however it’s more important to engage with your followers and build a relationship in the long term.

  • Innovation

Sharing the same type of content consistently can bore your followers. It is, thus, important to always try to be innovative and share new ideas and inventions. By doing this, you can hook and gain new insights from followers. HP has over 2 million followers and this is because they share their innovation process.

Concluding Remarks

So, here you go. LinkedIn engagement seems to be going down with time. But in reality, with the right push forward, your business and brand can still be time-worthy.

All you need to do is spend effort in the right direction.

At Marketing Voice, we help businesses set-up and run their digital presence, including LinkedIn, and run it effectively.

To find out how we will help your business, please feel free to get in touch.

Leave a comment