How to Attract Audience? – Business Visibility and Educational Branding
Keywords – How to Attract Audience – Business Visibility – Educational Branding
Are you in business for the long run?
Well, branding is like a long term relationship. Maybe, even a marriage if you are up for it.
And, if you’re on your second one, you’ll know that it doesn’t always last. And, the ending can be more expensive than the beginning. However, you may end up with a fun story to tell.
The bottom-line here is experience.
Businesses who value experience unconsciously produce a brand by marketing their personality.
If your goal is to make a quick sale, even your customers will treat you the same way. They will just spend on what is needed and that’s about it. (And, that sale is if you get any long term customers at all).
But, if your ambition is to become a brand, you need to do far more.
Forming a brand allows you to attract your ideal customers and personalities that you enjoy working with.
Many people don’t understand that in order to take off with the business, working with the right people is key. Money will keep right afterwards.
Let’s look at some examples.
British Gas is a leading name. But, their marketing strategy is quite unique.
British Gas advertises to educate what their core service is, rather than just selling it to you.
Moreover, they are transparent and lay out what you are getting into.
As a result, it’s no surprise that British Gas costs more.
But, the brand gives you the peace of mind that you will not be messed around with and will be paying for a properly done job.
Coca-Cola is an interesting example from a different perspective.
Coca-Cola understands that branding does not lead to direct sales.
But, any growing business worth the salt will focus on being seen and increasing the visibility in front of potential customers. So, Coca-Cola spends a lot of money on being seen. (Believe it or not, they still act like they are a growing company).
But, Coca-Cola does not sit on the table and ask what results they have got from a particular billboard or TV advert. They just shoot out everywhere and keep producing content because they have the funding and dominance to do so.
The point is, Coca-Cola knows its goals and will pursue it at all cost.
But, if you are a small business, then consider a particular location or a community and watch out for your spending.
In any case, you have to start somewhere. So, pick an angle and roll with it.
At Marketing Voice, we work with businesses with the ambition to become brands. And, the angles we take are dependent on the psychology of your current and potential clients, with the support of the right data. To learn more, get in touch today.