Emotional Branding – Standing Out in the Crowd of Options

Emotional Branding – Standing Out in the Crowd of Options

Keyword – Emotional Branding

On 28th of December 2018, my 3 year old nephew asked me why I was buying his birthday present late.

Right or wrong, the standing out brand mindset is engrossed within me and I find it difficult to take it away from my personal life.

Don’t you like to stand out from the eyes of the innocent? I love it when my nephews come running to me to embrace a hug.

I share this experience because the purpose of branding is for a business to stand out.

The Reason

Last year, I saw my nephew opening plenty of Christmas presents and a few days later, dozens of birthday presents.

Unfortunately, every present in the pile devalued the one before.

And no, I didn’t want my present just to make his pile taller whilst competing against his nursery friends who knew first hand what is cool to a 3 year old. Technically, I’m disadvantaged.

I took an unorthodox approach.

A day after my nephews birthday party , the 3 year old had quickly recovered from the sugar hangover and cleared his diary for me.

In my early days, I loved going to Toys R US. But, this experience ended badly because I was pushed and dragged to quickly fit in a 10 minute quick pick up.

I figured a great present is allowing my nephew to roam around at his own will with no time constraints.

Of course Toys R Us is not possible these days, so the next best thing was Smyths.  

The rule was any one Toy!

I took a massive financial risk of allowing my nephew to choose.  He enjoyed man-handling the toys and riding the batman motorcycle.

Mixing a product with an emotional experience makes it a memorable one!

The Bones of Branding?

Some people say it is the logo. Others say it is the colour. However, I believe it is the emotional experience.

A brand becomes interesting when it offers inspiration.

See branding as taking a role model position. The customer sees their lifestyle being upgraded to the brand through the association.

Not everyone will find a brand inspirational So, this is why, the business textbooks always say know your customers profile – age, demographics, status, background, interests, and so on. Marketing Voice take it a mile further by understanding the customers psychology.

In order for customers to connect with personalities , brands must be authentic and transparent.

To learn more, get in touch with us today.

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