Pursuing Purposeful Marketing -A Chat with Ian Morris of the EHL Group
Keywords – EHL Group – Purposeful Marketing – Ian Morris
Conveyancing Service at EHL
One of the core projects that Ian is a part of is the conveyancing side of EHL.
Just to provide you some context, in property exchanges, conveyancing is the process of legal transfer of rights between two parties. And, as you can imagine, there is a wide range of target options across commercial and domestic properties.
Ian believes that marketing is over-complicated these days.
There is no denying that Marketing has multiple layers. But, at the end of the day, it all comes down to matching the right message with the right people at the right time. And, you can broadcast this right message by being persistent with your aim to understand the market.
Ian shares that conveying the right message opens doors. Then, the challenge is to convert the people sitting behind these doors into connections.
And, this has been his strategy for pulling big clients.
Figure Out What is Coming Next
Understanding the market is not just about what is happening now.
By the time an action is taken with such understanding, it is already too late. Therefore, in order to stay in business, it is important to be able to see what is coming.
The skill is to do something others cannot see yet. The skill is to figure out the next opportunity.
The Gymshark Story
Gymshark is a exercise clothing company with an interesting background story.
Before the conception of Gymshark, exercise clothing was designed for practicality. Baggy and unflattering, exercise clothing was meant to soak sweat only.
But, Gymshark realised that most people go to gym to look better. And, the clothes for the purpose should highlight this beauty too.
And so came the fit for body clothing that does justice to gym-goers. In essence, Gymshark combined sexy with fit for purpose and bodily health to become successful.
He sees the digital side of things as the driver for this possible change. Good news for us.
If you would like to connect with Ian, click the link here.
And, to learn more, get in touch with us today.