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DISC profiling is a super tool when you are looking to improve the relationship with your team and clients. Moreover, DISC profiling is extremely useful for understanding the psyche of your prospect customers. (I’ve also found DISC to appreciate and understand my partner at a personal level).

Through DISC profiling, your rate of conversion with individuals will increase because information will be presented in a preferred style for them.





Individuals have natural and adapted styles. Natural styles are how circumstances are dealt with in pressured situations. In reverse, adapted styles are learnt from experience and can be used when in relaxed environments. You could consider natural styles to be the unconscious and learnt styles to be the conscious. The subconscious always makes the decision over a period of time.

To understand DISC profiling better, place yourself in a category and consider how you approach circumstances. Go further to profile your close family and friends. The more you practice, the better you will naturally profile.

Usually, humans showcase a strong mix between 2 profiles and, on occasions, show signs of all categories. But, we tend to have a dominating style out of the 4 options. These personality traits have been generalised to simplify and provide a tool to structure communication.

Consider this Scenario:

– You are amongst 10 other individuals waiting for an elevator whilst stressed about a task. Would you:

  1. Quickly enter the lift and press the elevator button numerous times to attempt to get the lift moving quickly (Dominance)
  2. Be the first person to start the conversation in the lift (Influencers)
  3. Wait until everyone has got into the lift to ensure everyone is in before you get in (Steady)
  4. Consider the health and safety ensuring the weight limit capacity is not over

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Communication Tips


Disc profiling
Credit: Pixabay


Dominant individuals are

1) Concerned with being #1, SO YOU Show them how to win; and suggest new opportunities

2) Logical, SO YOU Display reasoning

3) Facts-wanters and highlighters, SO YOU Provide concise data

4) Results-oriented, SO YOU Agree on goals and boundaries; give them support or get out of their way

5) Personal-choices-biased, SO YOU Allow them to “do their thing,” within limits

6) Change-lovers, SO YOU Vary routines


disc profiling
Credit: Pixabay


Influencers are:

1) Concerned with approval and appearances, SO YOU Show them that you admire and like them

2) Enthusiastic and situational, SO YOU Behave optimistically and provide upbeat settings

3) Emotional, SO YOU Support their feelings when possible.

4) Want to know the general expectations SO YOU Avoid intricate details, focus on the “big picture”

5) Need involvement and people contact SO YOU Interact and participate with them.


disc profiling
Credit: Pixabay


Steady people are

1) Concerned with stability, SO YOU Show how your idea minimises risk.

2) Logical, SO YOU Reason with them.

3) Documentation and facts based, SO YOU Provide data and proof.

4) Involved with people at personal levels, SO YOU Demonstrate your interest in them as a person

5) Sequence-followers, SO YOU Provide outline and/or one-two-three instructions as you personally “walk them through”


Credit: Pixabay


Conscientious people are

1) Stressed by aggressive approaches SO YOU Approach them in an indirect, nonthreatening way.

2) Logical thinkers, SO YOU Reason with them

3) Data-seekers, SO YOU Give data to them in writing

4) Interested in processes, SO YOU Provide explanations and rationale.

5) Cautious, SO YOU Allow them to think, inquire and check before they make decisions

FREE Training

Does DISC Profiling sound interesting for improving your sales and marketing tactics? If you are like us who prefer learning face to face, we currently run monthly DISC training sessions for an hour where we dive deeper, provide further DISC information, and run through some exercises to start utilising DISC.

Want to Learn More?
Book Onto Our Free 1 hour course in The Heart Of Leicester


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