Is Digital Marketing for Tradesmen? Yes
Is Digital Marketing for Tradesmen? Yes
The Cowboys are beating legitimate and hardworking businesses that believe in quality. Sadly, only a few honest tradesmen like you are left providing a worthy service. We want the good service people to stand out and continue providing an excellent service.
You must be able to hold the prices reflecting the true value against the cowboys looking for loopholes to draw added money. Good tradespeople must come out on top, so more customers don’t go through a nightmare. I, personally, have gone through the pain of drawing the short straw where I wasted money with a fitter when my home was poorly renovated last year. Instead of trying to save money on a subpar service, jobs must go to people that know their trade and can do a first time perfect job.
To connect with your current and future customers, have you attempted social media, wrote posts and created blogs but didn’t get results? I understand the feeling of wasting time, but we can change things together through a strategy that works better with your vision.
Have you been confused by what marketers are vomiting? I’ve had similar frustrations. Your first mode of action should be to take charge yourself. Look no further, our gift to you is a training program taking you through the journey of growing your business.
The best method to grow any business is through customer referrals and word of mouth (Goodman, 2012). But how can you reach a point where your customers refer you in their circles?
Logically, it’s cheaper to hold current customers than finding new ones (Myler, 2016). You already offer a great service in the past and hence; they have the first hand experience of being in contact with you.
Do you find it frustrating when customers don’t value your skill, effort and work delivered? You must portray your skills in a better way and offer a record of your achievements and abilities.
Be Valued by your Customers
Digital marketing is the superior form of marketing in the modern era, helping businesses keep their current customer-base by efficiently informing them of applied skill level (Edelman and Heller, 2015). Your customers will value you higher when knowing your ethics and personality. Unlike in the past, we must invest more time to gain and support customer loyalty.
In most trades, the number 1 way to grow any business is through word of mouth and customer referrals. Customers must trust you before they refer you to their personal friends. To achieve the needed level of loyalty, make sure your customers know that the people reaching you through referrals are in good trusted hands. Here, Digital Marketing helps build trust the quickest for organic business growth by reaching the customers directly and using the medium readily available, i.e. the internet.
When doing Digital Marketing, your customers love to see a personal side and the evolution of your company (Benady, 2014). For example, we can learn through visitors’ behaviour on Facebook and the relevant popularity of the site. People enjoy connecting with old friends to find out what are they up to since the last contact.
Show your customers the journey through Digital Marketing.
When can you Increase Prices and Win Big Jobs?
Keeping in touch with your current customers is highly recommended. Enlighten them, so they know you and how you work. When customers experience your quality and professionalism, they happily pay higher prices because of the positive image of you in their head. Digital Marketing helps you build this trust, so they come to you first when they face a relevant problem.
When customers see one electrician the same as another, the price can be the deciding-factor for winning a quote. Tradespeople must have a strategy to differentiate from their competition. What makes one plumber different to another? A low price should not be the reason for choosing a tradesperson because customers usually need to pay more eventually for a botched job. When customers trust the quality, the price is no longer a problem. That’s why British Gas or Apple dominate their respective markets. Trust is why customers are happily paying 2 or 3 times the average price.
For the bigger jobs, trust and rapport are most important. New clients want to research into you where digital marketing content gives the substance to stand out against the cowboys. Bigger jobs involve greater potential problems where the client wants to be confident leaving the responsibility in your skilful hands. Digital marketing, here again, allows you to showcase your knowledge base and experience.
How can we Help?
As Digital marketing is the most efficient tool to build trust with your existing clients, allowing you to win the bigger jobs, keep customers, and indirectly grow your client base because your customers are more likely to recommend you, we help organisations by taking charge of this part of their job.
Digital Marketing comes in various forms. In the next few videos, we will walk you through using the best digital marketing tools, including producing videos, podcasts and then blogs. We are providing the free content, so when your business starts growing, and you don’t have the time to do the digital marketing, we hope you trust us to do it for you and help you further through our understanding of the market.
BENADY, D. (ed.) (2014) How technology is changing marketing. The Guardian.
EDELMAN, D. and HELLER, J. (2015) How digital marketing operations can transform business. [Online] McKinsey & Company.
GOODMAN, G. (2012) Three Steps to More Word-of-Mouth — and More Business. [Online] Entrepreneur.
MYLER, L. (2016) Acquiring New Customers Is Important, But Retaining Them Accelerates Profitable Growth. [Online] Forbes.
Keywords – Is Digital Marketing for Tradesmen?