Growing Together – The Rise of Business Coops in the Modern Economy
How many “big” businesses can you name in your sector? 5? 10?
Big businesses in general are hard to come by. Different resources give different odds of going big in business, which is always down at the low end of success rate.
The number shrinks even further when we go sector specific. Hence, we asked the question in the beginning. We can go even deeper – by region, by country – and the number will keep shrinking.
There is a simple reason for it. For someone to grow in business, others may have to decay and die. There is only that much space in a market, which may expand or shrink based on the overall economy.
And, the chances of your business decaying and dying multiply when you don’t have the ambition to keep growing it. Harsh, but we see such examples regularly. Simply, if you are not growing, you are dying slowly.
The Power with Being Big
Going big is not just a necessity, it has added benefits too. By going big, you are the king of the jungle.
How many times have you heard about the negotiation powers of Google or Apple? There are even greater examples in the pharma industry – even governments cannot match the names. As a result, these companies enjoy more freedom than your average Joe.
Whether the practices adopted by these companies are ethical or not is a different debate altogether. We hope when you grow, you stay true to the voice inside you.
The Big Small Business Coops
But, going big doesn’t mean that the little guy cannot act big. In fact, in some industries, it is almost impossible to be big to a level where you can dictate the market.
For instance, if you are a coffee farmer, even though the world is in love with coffee, there’s a great chance that you are still living in poverty.
In other cases, at the beginning of your journey at least, you just have to play smart and pull strings.
But, what if I tell you that there is a way – a positive initiative that is changing lives worldwide – Business Cooperatives.
Business coops are a rising movement. The reason is simple, twice the number of coops survive the first five years in business as compared to other business ownership models – a whooping 80% of them.
So, what is a business coop?
A business coop is when a group of similar or niched services in a sector come together to form bigger organisations. In essence, you may have a small business, but can act big by becoming a part of a group. Thus, each constituent section of the corporation is a stakeholder.
Business coop model has done wonders for some industries. For instance, coffee cooperatives, where, as we mentioned earlier, farmers struggle to make ends meet. Let’s elaborate.
Coffee Coops – The Positive Results
80% of world’s coffee is produced by smallholders – 25 million of them. This means that an estimated 125 million people around the world depend on coffee farming as the livelihood. Given that the amount of coffee produced from year to year varies because of weather conditions, many coffee smallholders struggle to make ends meet. To get around the issues, coffee cooperatives are forming around the world with a very specific goal.
Coffee cooperatives are partnerships among smallholders who work together to improve the quality of coffee, as well as their lives.
This allows the group of farmers to have greater negotiation power against buyers, as well as bringing a sense of direction for social change. Whether it’s the CooCentral in Colombia empowering female farmers or Coopetarrazú that has been focusing on sustainable production and marketing of coffee, coffee cooperatives are bringing the kind of positive change that we should all be rooting for.
Concluding Remarks – Growing Together
In essence, business cooperatives are communities of businesses that grow their businesses by being smart about it. When you come together, you grow together.
This is what Marketing Voice focuses on too. Through a management system that helps flourish specialists, and a community of external businesses taken on and seen as partners, Marketing Voice has been able to produce tremendous results within the first year of its operations.
The results – top 10 Digital Marketing Agency on Google in 6 British cities. The 6 cities being Leicester, Birmingham, Leeds, Sheffield, Manchester, and London. And, this is not the end. The process of our growth is continuous.
Join us on our journey and start enjoying real life business and digital growth with us.