Anchoring and Adjustment Process – Why To Stop Waiting and Act Now?

Keywords – Anchoring and adjustment process – working on ideas

When was the last time you did something perfectly the first time?

I am not talking about flipping a bottle or throwing your socks into the laundry basket. I am talking about something more meaningful in life, for instance developing a business.

Well, if you are the kind of person who gets it right the first time, every time, kudos to you. For the humans among us, there is always some tweaking and playing around before things get close to perfect.

If things are not perfect from day one, why do people think that they will get their business ideas right the first time? Why do people think that they need to perfect their plans before launching a business or even a new product. There is always an anchoring and adjustment period to test the waters and acting accordingly.

Amazon started as a bookseller. McDonald’s as a single hamburger joint. eBay was started to collect Pez Candy dispensers. (I don’t even know what that is).

Our own example is no different.

Beginnings of Marketing Voice

Marketing Voice started as any digital marketing agency – structured to cater to a specific geographical area. The initial focus was on Leicester. This has now expanded to five more cities, including Birmingham, Manchester, Leeds, Sheffield, and London.

From a tone perspective, things were quite different too. Marketing Voice adopted a more customer-friendly and passive language. There was nothing wrong with the tone at the time, it matched the humble beginnings of the company. Over time we have come to terms with the fact that we are the market leaders in what we do and our tone should be reflective of that. (That is why you are here reading this blog).

Similarly, at a services level, Marketing Voice started off by focusing on the potential of podcasting, before realising that the scope of doing so was too narrow. This was followed by widening up to almost all services in digital marketing, before eliminating PPC and a sales focus strategy. Now our core focus is on SEO, web design, social media management, and above all, branding.

The simple idea is to keep learning and evolving.

Don’t Stop

And, even when you get big, the process should not stop. The day you stop learning and evolving is the day your business will start it’s downward journey.

So, if you have a business idea, don’t wait for the world to fall in place for you. Start putting the world together that you want.

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