Growing Sentiment Against Technology – The Solution

Keywords – Against Technology – Dani Rodrik – Keith Johnson

The inspiration for this blog comes from an article on Foreign Policy by Keith Johnson. You can check the original article here.

The solutions that were acceptable a decade ago are unacceptable now.

Technological globalisation was the next big thing a few years ago. Everyone seemed to be excited about the prospect of an open market connected with technology. But, now that we are well on our way to working on the goal, the preferences have changed.

It seems that in every generation, a group of people want to keep things a certain way. To some, it feels like things were better before. I am not here to argue against the sentiment. I am merely pointing at how humans change preferences.

From a business perspective, we need to understand that this mentality is not going to change. There will always be a group of people louder. And, if we keep trying to completely change every few years based on the voices of the loud, we will never achieve anything.

The smart thing is to play with what you have – find a means of neutralising the forces before your efforts are ruined. And, there is a simple solution.

The good thing here is: our solution is not entirely new.

The Personalisation Track

Our stance on personalisation is clear.

We have previously talked about how we personalise our services and how we manage the personalisation strategy. More specifically, we have also covered topics closely related to personalisation. This includes behavioural scripts, knowledge-based personalisation, and making customers a part of your business family.

The good thing here is, tweaking the personalisation strategy also solves the problem of a potential backlash against the overuse of technology.

Postmodern Personalisation

Postmodernism sees technology as an aidee, rather than the solution itself. And, a personalisation strategy dictates the pursuit of solutions on the basis of individualised needs. Combine the two and you have a solution for the growing sentiment against technology.

Instead of presenting technology as “the” solution to problems, an effort needs to be put into understanding the needs and problems of your customers first. The moment you are putting an effort into understanding, the solutions stem out of this understanding. The use of technology at this point is reduced to a smaller bit of the solution, rather than the central effort.

And, we have done exactly this for our upcoming project “ArchR” too.

Our Recent Example

At ArchR, we are trying to make HR services exciting with the inclusion of immersive 3D experiences. But, the actual product of immersive 3D experiences is based on an understanding of organisational needs first.

For the service, we intend on spending the first 3 months with each client on understanding their current systems in place, making suggestions for preliminary changes and bringing the practices to an enjoyable standard, and collecting information through interactions to build a roadmap for future changes. The immersive 3D experiences are then used to be a part of the said enhancement in an incremental, rather than a magic wand fashion.

At the most basic level, ArchR finds a middle ground between a traditional consulting business and out and out tech development. We are trying to get the best out of the two worlds to find the best solutions for organisations.

To learn more, get in touch today. You can read more about ArchR here.

Leave a comment